Problems I’ve Helped Solve

“Growth had stalled and nobody knew what to do next.”

The founder of a field service software company (~$1.5M ARR) had a strong product and a growing customer base, but growth had effectively stalled.

The team was pursuing multiple initiatives simultaneously. There was no clear ICP, no repeatable demand generation system, and no consensus on where growth would come from.

Together, we redesigned the go-to-market strategy from the ground up. We narrowed the target market, sharpened positioning around a key product differentiator, built a focused outbound motion, implemented KPI dashboards, and created a more structured sales process.

Results

• New MRR increased by 400% in 12 months
• Sales cycle reduced from 5 months to 2 months
• Rebuilt a high-performing sales engine
• Created enough momentum to begin planning U.S. expansion

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“Most of our revenue came from referrals.”

A compliance technology company (~$1.8M ARR) had built a successful business, but growth depended heavily on referrals and the founder’s personal network.

The challenge wasn’t generating revenue. It was creating a repeatable growth engine.

After analyzing the market, we identified partnerships as the highest-leverage growth opportunity. We designed a partner-led GTM strategy, developed partner-specific messaging and content, built outreach systems, and helped recruit commercial resources to support the effort.

Results

• ARR increased by 80% in 12 months
• Established a scalable partnership channel
• Created enough growth and confidence to hire a Head of Growth

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“We were getting meetings in the U.S. but not customers.”

A European SaaS company had entered the U.S. market and was generating meetings, but not customers.

The problem wasn’t activity. It was positioning.

Through customer interviews, market analysis, and competitive research, we repositioned the company around a much more urgent business problem with a clearer ROI story. We then rebuilt outbound messaging, prospecting sequences, and sales outreach.

Results

• More than 30 enterprise demo meetings generated in 6 months
• Built sufficient traction to justify a local U.S. team
• Business now generates more than $1.5M ARR in North America

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“Growth relied almost entirely on word-of-mouth.”

An HR technology company (~$1.5M ARR) had hundreds of happy customers but very little marketing infrastructure.

Most growth came through referrals. The company had no structured content strategy, little visibility into the customer journey, and limited expansion efforts.

We mapped the entire buying journey, developed content aligned to each stage of the funnel, strengthened inbound acquisition, created lead magnets, and built a more intentional expansion motion.

Results

• 70% increase in qualified leads
• Sales cycle reduced from 11 months to 5 months
• Largest customer signed at more than $100K ARR
• Expansion revenue increased by 70%