For more than 20 years, Julien Marzouk has been partnering with founders, CEOs, and leadership teams to turn ambitious visions into predictable, scalable growth.
With a rare blend of strategic depth, operational execution, and leadership coaching, Julien helps B2B SaaS and tech-enabled companies clarify where to focus, align their teams, and build the systems that drive sustainable revenue.

His specialty is guiding growth-stage companies through inflection points — those moments when what got them here won’t get them to the next level.
Whether the challenge is stalled acquisition, rising churn, flat expansion revenue, or simply uncertainty about where to focus, Julien brings a proven approach:
quick wins to create momentum, alignment across marketing, sales, and customer success, and deep dives into the areas that matter most.

Experience

Julien’s career spans leadership roles, entrepreneurial ventures, and strategy consulting across the U.S., Europe, and emerging markets.

Head of Coaching, SaaS Academy
At SaaS Academy — the #1 coaching program for B2B SaaS founders — Julien led the coaching organization, serving as a strategic advisor to over 300 founders and CEOs from Seed to Series C.
He helped align go-to-market strategy, execution, and customer success into predictable growth engines, while leading a team of more than 15 coaches and managing a $12M+ business unit.

Founder & CEO, Kinesis Partners
Julien co-founded Kinesis Partners, a growth consultancy focused on market expansion, pricing optimization, and organizational design.
Over the years, he’s guided more than 50 growth-stage companies — many of them European SaaS startups expanding into the U.S. — delivering over $30M in revenue growth.

Director of Growth Strategies, Altios
At Altios, Julien led U.S. market entry and acquisition strategies for European SaaS and tech-enabled firms.
He managed full go-to-market plans, identified and negotiated strategic partnerships and joint ventures, and generated over $20M in new revenue.

Strategy Consulting
Julien began his career in strategy consulting at Advention Business Partners, a Bain & Company spin-off, working with private equity funds like Apax Partners and Sagard Capital.
He also worked with CARE Business Development and Lazare Consulting on growth, M&A, and organizational transformation projects for clients including Hermès, Cobalt Capital, BC Partners, and LBO France.

Approach & Philosophy

Julien believes that every SaaS company eventually hits a growth ceiling — a point where what worked before stops working, and the path forward isn’t obvious.
Breaking through requires pulling the right levers, in the right order:

1. Move the Needle Fast — Uncover and act on low-hanging fruit, like pricing adjustments, doubling down on high-ROI channels, refining ICP and messaging, or tightening onboarding to get customers to first value faster.

2. Align the Revenue Engine — Ensure marketing, sales, and customer success work together toward the same goals, speaking the same language, and optimizing the same customer journey.

3. Go Deep Where Needed — Build or optimize the functions that will have the biggest impact: GTM strategy, sales processes, channel expansion, or retention systems.

Julien works both strategically and hands-on — designing the plan, then helping execute it either by coaching the leadership team or taking a more active operational role.

Expertise

• Revenue Growth Strategy – ICP focus, positioning, pricing, GTM alignment

• Channel Development – Identifying and scaling the right acquisition channels before adding new ones

• Customer Success Optimization – Mapping and improving the journey to drive retention, expansion, and advocacy

• Market Expansion – Entering new geographies or verticals with a clear go-to-market plan

• Leadership Coaching – Helping CEOs and executives gain clarity, focus, and confidence

Coaching & Leadership Development

In addition to his CRO work, Julien is a certified leadership coach (Columbia University, Talentism – a Bridgewater Associates spin-off).
He works with CEOs not just as a strategist, but as a sounding board and partner, helping them balance high performance with clarity, focus, and an integrated life.

Client Impact

Over his career, Julien has:

• Helped 300+ founders and CEOs sharpen strategy, improve execution, and scale revenue

• Delivered $50M+ in combined revenue growth through consulting and operational roles

• Supported international expansion for 30+ companies

• Designed and implemented partner programs, pricing models, and sales processes that drove measurable ROI

• Built leadership teams, feedback systems, and execution rhythms for scaling organizations

Speaking & Thought Leadership

Julien regularly speaks on topics including:

• Breaking through SaaS growth ceilings

• Aligning marketing, sales, and customer success

• Building predictable revenue engines

• The role of leadership in scaling companies

Credentials

• Columbia University credentialed Professional Executive Coach

• MBA in Corporate Strategy from Università Bocconi and NBS

• Member of the Technology, Startups & Entrepreneurs Committee of the French American Chamber of Commerce

• Certified Clarity Coach trained by Talentism, a Bridgewater Associates spin-off

• Trained ILF Coach with Bluecase Strategic Partners, specializing in leadership development and strategic planning

• Member of professional associations: ICF (International Coaching Federation), Association for Coaching, French Founders, and the FACC NY (French American Chamber of Commerce)